M3M India to Invest ₹2,100 Crore in Jacob & Co Residences: Redefining Ultra-Luxury Living in Noida
A New Jewel in Noida’s Skyline
In a groundbreaking announcement, M3M India has revealed its ambitious plan to invest ₹2,100 crore in developing Jacob & Co. Residences, an ultra-luxury branded residential project in Noida. The partnership brings together one of India’s top real estate developers and the globally renowned luxury brand Jacob & Co, famous for its iconic watches and jewelry.
Spread across six acres in Noida’s central business district, the project is designed to transform the concept of high-end living. With a projected topline of ₹3,500 crore, this development is not just another residential complexit’s a statement of prestige and craftsmanship.
An Exclusive Address for the Elite
The upcoming Jacob & Co. Residences will offer 3BHK, 4BHK, and 5BHK apartments, with prices ranging from ₹14 crore to ₹25 crore. Each unit is envisioned as a masterpiece, blending architectural brilliance with the timeless elegance of Jacob & Co’s design sensibilities.
The project will unfold in two phases.
- Phase I will deliver 150 branded residences.
- Phase II will introduce around 100 ultra-luxury serviced residences, offering curated hospitality and lifestyle experiences.
Construction is expected to wrap up within three years, setting a new pace for luxury real estate development in the Delhi-NCR region.
Setting New Price Benchmarks in Noida
The demand for branded luxury homes in Noida has seen a significant surge. According to M3M India, a recent buyer purchased three apartments, pushing the price ceiling to a record-breaking ₹35,000 per sq. ft. This sets a new benchmark for premium housing in the city, proving that Noida is now competing head-to-head with Gurgaon in the ultra-luxury segment.
The Signature Jacob & Co Touch
Every home at Jacob & Co. Residences will reflect the brand’s unmatched craftsmanship and opulence. Each residence will come with a limited-edition Jacob & Co timepiece, exclusively designed for the project’s homeowners.
The interiors will showcase bespoke lighting, art-inspired finishes, and elegant detailing, creating an immersive living experience that blends sophistication with functionality. This project goes beyond architecture it’s a lifestyle statement for those who appreciate exclusivity and artistry.
Strategic Location: The Heart of Connectivity
What adds immense value to this project is its strategic location. Situated in Noida’s central business district, the development enjoys proximity to:
- Delhi’s key hubs
- The upcoming Jewar International Airport
- Corporate clusters and luxury retail avenues
This perfect blend of connectivity and lifestyle makes it a prime destination for global investors and high-net-worth individuals seeking a future-ready address with world-class amenities.
Industry Voices: Leaders on Luxury’s Next Leap
At the launch event, Pankaj Bansal, Promoter of M3M India, expressed immense optimism about the partnership. He said,
“Our collaboration with Jacob & Co reflects our vision to elevate the standard of luxury living in India. We aim to create developments that resonate with elegance, art, and exclusivity.”
Echoing his sentiments, Jacob Arabo, Founder and Chairman of Jacob & Co, stated,
“India represents an exciting frontier for luxury. We see tremendous potential in this collaboration with M3M India and look forward to redefining the concept of branded residences.”
Expert Insight: Sanjeev Singh, MD, SKJ Landbase
Adding perspective to this development, Sanjeev Singh, Managing Director of SKJ Landbase, shared his expert view:
“M3M’s association with a global luxury brand like Jacob & Co is a powerful signal that India’s real estate market has matured beyond traditional benchmarks. Noida, once seen primarily as a commercial hub, is now emerging as a serious destination for ultra-luxury housing. Projects like these will not only attract elite Indian buyers but also NRI investors seeking global-standard living within India.”
Singh further emphasized that this launch could reshape investor sentiment in the region and drive brand-led housing demand to new heights.
M3M India’s Growing Footprint
Founded in 2010, M3M India has quickly established itself as a leader in the luxury real estate space. With 40 completed projects spanning 20 million sq. ft., and 17 more under development, the company continues to shape India’s premium skyline.
This collaboration with Jacob & Co marks another milestone in M3M’s journey showcasing its ability to partner with global icons and deliver world-class residential experiences that merge fashion, art, and architecture seamlessly.
A Glimpse into the Future of Indian Luxury Living
As India’s high-net-worth population continues to rise, branded residences are becoming the next big trend in real estate. They offer not just premium spaces but an experience powered by global lifestyle brands and Jacob & Co Residences is a perfect example of this evolution.
With its blend of design innovation, brand prestige, and strategic location, this project is poised to transform Noida into a magnet for global luxury buyers. It’s more than just a home it’s a symbol of success, ambition, and refined taste.
