Oberoi Realty Dismisses Slowdown Concerns, Gears Up for Premium Gurugram Launch
At a time when parts of India’s housing market face questions around demand and momentum, Oberoi Realty has taken a confident and clear stance. The Mumbai-based listed developer has firmly rejected the idea of an industry-wide slowdown and has reiterated its readiness to launch a marquee luxury project in Gurugram.
According to Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, the current market environment does not reflect a blanket decline. Instead, he believes that any softness remains limited to specific developers, locations, and product categories. When these three factors align, demand continues to stay robust.
This belief now shapes the company’s expansion strategy in Delhi NCR.
Housing Demand Remains Strong for the Right Players
To begin with, Oberoi Realty has not witnessed any slowdown in its ongoing projects. The company has recently increased prices at its Goregaon and Borivali developments in Mumbai. Despite the price hikes, buyer interest has remained steady.
That trend highlights a larger shift in buyer behaviour. Homebuyers today focus more on credibility, product quality, and long-term value. They no longer chase discounts alone. Instead, they prefer brands with a proven track record and strong execution capabilities.
As a result, developers with consistent delivery standards continue to outperform the broader market. Oberoi Realty fits squarely into this category.
Therefore, while some segments face pressure, the premium and luxury housing market remains resilient.
Gurugram Project Delayed by Design, Not Approvals
Meanwhile, Oberoi Realty’s much-anticipated Gurugram project continues to draw attention. Located in Sector 58, the development will mark the company’s first residential foray into the Delhi NCR market.
However, the launch timeline has depended more on product refinement than regulatory challenges. Vikas Oberoi explained that the company has repeatedly reworked the design to align with buyer expectations in NCR.
The team actively sought feedback on lifestyle preferences. Even small but important aspects, such as balcony depth, went through multiple revisions. What began at eight feet expanded to ten feet and then further, as the company aimed to deliver a truly premium living experience.
This approach takes time. Yet, it ensures that the final product stands apart in a competitive luxury market.
Importantly, Oberoi also praised Gurugram’s approval ecosystem. He described the city as one of the easiest markets to work in from a regulatory standpoint. The company now expects to receive plan approvals within the next 30 to 40 days. Once that happens, it will immediately apply for RERA registration and proceed toward launch.
In short, the project stands ready from an execution standpoint.
First NCR Project Sets High Expectations
Oberoi Realty does not plan a cautious entry into NCR. Instead, the company aims to make a bold statement.
The Gurugram project will feature ultra-luxury apartments ranging from 5,000 to 8,000 square feet. Vikas Oberoi has compared the development to a refined version of Mumbai’s iconic Three Sixty West, which remains one of India’s most premium residential addresses.
That comparison signals ambition.
Buyers in Delhi NCR increasingly seek large homes, privacy, and thoughtfully designed spaces. Oberoi Realty plans to cater directly to this evolving demand. The project’s location in Sector 58 further strengthens its appeal due to excellent connectivity to Golf Course Extension Road, business districts, and social infrastructure.
Together, these factors position the project as a strong contender in Gurugram’s luxury housing landscape.
Strategic Land Acquisition Reflects Long-Term Confidence
The foundation for this launch was laid earlier. In November 2023, Oberoi Realty acquired a 14.81-acre land parcel in Sector 58 for ₹597 crore. The site offers development potential of nearly 2.6 million square feet.
This acquisition reflects the developer’s long-term confidence in Gurugram’s growth story. The city continues to attract multinational companies, infrastructure investments, and high-income professionals. These drivers sustain demand for premium housing, even during periods of market uncertainty.
By entering NCR with a large-format luxury project, Oberoi Realty aims to establish a strong brand presence from the outset.
Expert View: Gurugram Still Commands Buyer Confidence
Sharing his perspective, Sanjeev Singh, Managing Director, SKJ Landbase, believes Gurugram remains one of India’s most compelling real estate markets.
“Gurugram continues to attract serious end-users and investors because it offers a strong mix of infrastructure growth, corporate demand, and lifestyle upgrades.“When a reputed developer like Oberoi Realty enters the market with a high-quality, design-led product, it naturally builds confidence among buyers. Luxury housing in prime micro-markets remains relatively insulated from short-term fluctuations.”
He also noted that buyers today show patience and clarity. They wait for the right product rather than compromise on quality.
Outlook Remains Positive for Quality-Driven Developers
While Oberoi Realty’s Q3FY26 results showed a temporary softening in pre-sales due to the absence of new launches, the broader outlook remains constructive. Once the Gurugram project receives approvals and enters the market, it could significantly improve the company’s sales momentum.
More importantly, the developer’s confidence sends a strong signal. India’s housing market has not slowed down across the board. Instead, it has become more selective.
Today, quality leads demand. Location drives value. Trust seals decisions.
Developers who understand this reality continue to move forward with confidence—and Oberoi Realty stands firmly among them.
