India Secures 6th Spot Globally in Branded Residences A New Era for Luxury Living
India has stepped into the global spotlight once again! According to a new Knight Frank India report, the country now ranks sixth in the world for branded residences, contributing 4% to the global supply. With Mumbai, Delhi-NCR, Bengaluru, and Pune leading the charge, India’s luxury residential market is witnessing a major transformation.
Branded Residences: The Rise of a Global Trend
Luxury living is no longer just about a big house it’s about experiential living. Around the world, branded residences are redefining how people view real estate. According to The Residence Report 2025 by Knight Frank, the number of branded residential schemes has jumped from 169 in 2011 to 611 in 2025, and the figure is expected to touch 162,000 units by 2030.
Hotel brands still dominate this segment with 83% of existing projects, but the market is opening up to independent luxury brands from fashion to automotive. The sector is growing rapidly because high-net-worth individuals (HNIs) want status, service, and security, all under one roof.
India’s Growing Power in Global Luxury Real Estate
India’s rise in the branded residence space isn’t accidental. With an expanding economy and a surge in ultra-rich individuals, the demand for premium real estate with global standards has skyrocketed.
In 2024 alone, India had over 85,000 individuals with a net worth above $10 million, representing 3.7% of the global HNI population. These individuals are not just looking for homes they are looking for signature lifestyles.
Cities like Delhi-NCR, Mumbai, Bengaluru, and Pune have become magnets for global brands that want to collaborate with developers to offer luxury living experiences on par with Dubai, London, or New York.
Delhi-NCR: A Hub of Modern Branded Residences
Among all the emerging markets, Delhi-NCR stands out as one of the most promising. The region is witnessing a wave of branded residential developments driven by world-class amenities, advanced infrastructure, and global design appeal.
From Gurugram’s high-rises to Noida’s ultra-luxury projects, the NCR is reshaping what urban sophistication looks like. Upcoming projects along metro corridors and expressways have become hotbeds for luxury buyers who value both connectivity and comfort.
A Shift in Global Market Dynamics
While North America continues to dominate branded residence supply, its share in future projects is declining. The Middle East particularly the UAE and Saudi Arabia is expanding rapidly. Interestingly, the Asia-Pacific region, including India and Thailand, is emerging as a strong challenger.
Experts believe that as the center of global luxury real estate shifts eastward, India will play a major role in shaping the next phase of branded living.
Liam Bailey, Global Head of Research at Knight Frank, noted that the branded residences sector has experienced strong, sustained growth, with momentum accelerating since 2023, fuelled by growing demand for branded living and developers’ appetite for premium positioning.
Why Branded Residences Appeal to Indian Buyers
Indian luxury buyers are evolving. They want more than marble floors and city views they want a trust-backed lifestyle. Branded residences offer:
- Guaranteed Quality: International design and hospitality standards.
- Higher Resale Value: The brand association boosts long-term value.
- Strong Security: Top-notch privacy and managed services.
- Exclusive Community: Networking with like-minded elites.
As India’s global exposure grows, these buyers want to replicate global luxury standards at home, making branded residences the perfect fit.
Expert Take: Sanjeev Singh, MD, SKJ Landbase
Adding his perspective, Sanjeev Singh, Managing Director of SKJ Landbase, shared his insights on this growing trend:
“India’s ascent in the branded residence market reflects both confidence and aspiration. Homebuyers today seek not just luxury, but identity a home that speaks their status and offers peace of mind. With major brands entering India, this sector is bound to evolve into one of the most desirable investment avenues for global and Indian buyers alike.”
His statement underscores how trust and prestige are becoming central to real estate choices in India’s high-end market.
The Road Ahead for India’s Branded Residences
The future looks bright and bold. Developers are collaborating with international hospitality and lifestyle brands, while luxury-conscious buyers are reshaping the demand landscape.
We can expect:
- More standalone branded residences, not just hotel-linked projects.
- Greater presence in Tier 1 and Tier 2 cities.
- A focus on sustainability and smart living.
As the Knight Frank report highlights, the Indian market is no longer following trends it’s setting them. With continuous infrastructure improvements, expanding metro networks, and rising global attention, India is positioned to become a top-five player in global branded residences soon.
Final Thoughts
From Mumbai’s skyline to Delhi’s luxury corridors, India’s journey into branded living marks a transformative era in real estate. With a blend of heritage, innovation, and global design sensibility, India isn’t just building homes it’s building a lifestyle legacy.
