Real estate developer DLF Ltd is planning to invest around ₹5,500 crore in a new luxury residential project, DLF Privana North, located in Sectors 76 and 77 of Gurugram. The project will be spread across 18 acres and will include over 1,150 high-end apartments, targeting the premium housing segment.
Part of the 116-Acre Privana Township
The upcoming development is part of DLF’s large-scale integrated township, DLF Privana, which spans a total of 116 acres. This marks the third residential phase in the township following the successful launches of Privana South and Privana West.
In January 2024, DLF launched Privana South, a 25-acre project featuring 1,113 apartments. It recorded sales of ₹7,200 crore within three days of launch.
In May 2024, DLF launched Privana West, a 12.57-acre project comprising 795 units, which were also sold out in three days, generating ₹5,590 crore in sales.
With strong sales momentum in the luxury housing space, Privana North is expected to receive significant buyer interest. The project is likely to launch in the second quarter of FY 2025, as per internal company guidance.
Part of Larger Sales Strategy
DLF is aiming to sustain high sales volumes in FY 2025, with projected sales bookings of ₹20,000–₹22,000 crore, comparable to its record ₹21,223 crore bookings in FY 2024. This would mark a continued growth trajectory from ₹14,778 crore recorded in FY 2023.
To achieve this target, the company plans to launch new residential projects worth more than ₹17,000 crore this fiscal, driven by high demand for upscale and luxury homes across major urban centres.
Highlights from Recent Launches
According to DLF’s investor updates:
The company launched 7.5 million square feet of residential and commercial space in FY 2024.
The total estimated revenue potential from these launches was ₹40,600 crore.
Of this, DLF successfully sold 5 million square feet, translating to ₹19,344 crore in bookings.
One of the key highlights from last fiscal was The Dahlias, a super-luxury project launched in Gurugram. With a saleable area of 4.5 million square feet and a revenue potential of ₹35,000 crore, the project generated bookings worth ₹13,744 crore in FY 2024 alone.
Financial Performance
In terms of financials, DLF posted strong year-on-year growth:
Net Profit (FY 2024-25): ₹4,366.82 crore (up from ₹2,723.53 crore in FY 2023-24)
Total Income: ₹8,995.89 crore (up from ₹6,958.34 crore in the previous fiscal year)
The company attributes this performance to strong demand across its residential portfolio, especially in the luxury and super-luxury categories.
Future Outlook
DLF remains optimistic about the continued demand for high-end residential developments in key markets such as Gurugram, Delhi-NCR, and other urban centres. The company plans to launch more
residential projects in a phased and calibrated manner, ensuring steady supply while maintaining exclusivity and location value.
According to company officials, including Joint Managing Director and Chief Business Officer Aakash Ohri, DLF is closely watching market trends and aligning its offerings to meet evolving consumer preferences, especially in the post-pandemic era where homebuyers are seeking larger, well-designed living spaces with better amenities and connectivity.
