M3M Partners with Elie Saab to Set New Benchmarks in Ultra-Luxury Living Across Gurugram and Noida
India’s luxury real estate market continues to evolve at a rapid pace. Buyers now expect more than large homes and premium locations. They seek global design, brand credibility, and long-term value. Responding to this shift, M3M India has partnered with global fashion and lifestyle brand Elie Saab to launch ultra-luxury branded residences in Gurugram and Noida.
This landmark collaboration signals a decisive moment for Delhi-NCR. It also places the region firmly on the global branded residences map.
A ₹3,500 Crore Investment Backed by Global Design
M3M India, along with its group company Smartworld Developers, plans to invest nearly ₹3,500 crore to develop around 950 ultra-luxury homes under the banner Signature Residences by ELIE SAAB. These projects will mark Elie Saab’s first branded residential developments in India.
Out of the total inventory, M3M India will develop approximately 300 residences in Gurugram, while Smartworld Developers will construct about 650 homes in Noida. Together, these projects will cater to a niche yet fast-growing segment of ultra-affluent buyers.
More importantly, the scale of investment reflects strong confidence in the future of luxury housing in NCR.
Gurugram Project: Ultra-Luxury Living on Dwarka Expressway
The Gurugram development will come up in Sector 111, located within the Smart City Delhi Airport (SCDA) zone along the Dwarka Expressway. This corridor has emerged as one of the most strategic real estate destinations in the region.
M3M India will invest around ₹2,000 crore, including land costs, in this project. The development will feature a G+25 structure with a total built-up area of approximately 1.3 million sq ft. The project aims to generate a topline of nearly ₹4,700 crore.
Apartment sizes will range between 4,200 sq ft and 4,600 sq ft, ensuring expansive layouts and high privacy. Prices will start from ₹15 crore, with an average rate of around ₹37,000 per sq ft.
Additionally, Sector 111 offers excellent connectivity to IGI Airport, South Delhi, and major business hubs. As a result, the project will attract CXOs, entrepreneurs, global professionals, and investors seeking exclusivity.
Noida Project: A New Luxury Address in Sector 98
Smartworld Developers will develop the Noida project in Sector 98, one of the city’s most promising luxury micro-markets. The project will sit on a six-acre land parcel with a developable area of about 1.2 million sq ft.
The total investment for this project will reach around ₹1,500 crore, with an expected topline of nearly ₹3,500 crore. The project will offer 650 units, which include 200 large luxury residences and 450 serviced apartments.
Luxury apartments will range between 2,850 sq ft and 3,810 sq ft, while serviced suites will measure 700–800 sq ft. Prices for luxury residences will start from ₹9 crore and go up to ₹12.5 crore. Serviced apartments will begin at approximately ₹3 crore, with rates close to ₹33,000 per sq ft.
Consequently, Noida continues to strengthen its position as a serious contender in the ultra-luxury housing space.
Why Elie Saab Branded Residences Hold Strong Appeal
Elie Saab brings international recognition and timeless elegance to this partnership. The brand entered the branded residences segment in 2019 and has already completed more than 25 projects across 14 countries, including Dubai, London, São Paulo, Casablanca, and Vietnam.
In India, Elie Saab will deliver curated interiors, refined detailing, and a design language rooted in sophistication. Buyers will not simply purchase a residence. Instead, they will invest in a globally recognized lifestyle backed by design consistency.
This factor significantly enhances long-term value and resale potential.
Market Insight from Sanjeev Singh, MD – SKJ Landbase
Sanjeev Singh, Managing Director of SKJ Landbase, shared his expert view on the collaboration:
“The Indian luxury housing market has matured significantly. Buyers today value international branding, design authenticity, and location clarity. The M3M–Elie Saab partnership aligns perfectly with this demand. These projects will attract end-users and investors who seek stability, exclusivity, and future appreciation in prime NCR locations.”
His observation highlights a critical trend shaping premium real estate decisions.
Who Will Buy These Branded Residences?
The buyer profile for such developments remains focused and aspirational. High-net-worth individuals, celebrities, sports personalities, and business owners will form a major share of demand. Many buyers from Tier-II cities will also invest for children working or studying in NCR.
In addition, senior executives and founders of multinational firms increasingly prefer branded residences for their predictability, service standards, and global appeal. Since supply remains limited, demand will continue to support capital growth.
Final Perspective
M3M’s partnership with Elie Saab represents more than a real estate launch. It signals a new phase for luxury living in India. These projects combine global design excellence, prime locations, and trusted execution.
As infrastructure expands and buyer aspirations rise, branded residences will define the future of ultra-luxury housing in Delhi-NCR.
